Mission

We empower organizations to optimize their human capital investments by providing accurate and actionable workforce intelligence objectively derived from reliable data.

Vision

We provide organizations and leaders like you the evidence to wisely invest in your people.

Core Values

Honesty

We uncover the truth, tell the truth, and defend the truth—within our own organization; when working with (and for) any of our clients or partners; and in our own personal lives.

Humility

We seek to work as partners in an unassuming manner. We invite collaboration for better understanding as we develop and leverage human capital together

Pioneering

We explore new frontiers, challenge convention, and innovate to strengthen workforce cultures in powerful ways.

Brand Pillars

Investigation

The data will always lead us to the conclusion. As we track and analyze without bias, objectively digging to extract the useful elements, we wait patiently for the answers to reveal themselves.

Understanding

With thoughtful consideration, we approach the problem from the client’s perspective. We strive to support their initiatives with compassion

Evidence

We rely on the best available data and research when conducting our work. We seek to discern what facts are important, using them to guide our recommendations and drive results.

Our Voice

is

Intelligent
Confident
Reassuring
Empowering
Down-to-Earth
Factual
Approachable
Trustworthy

is not

Arrogant
Hyperbolic
Pretentious
Condescending
Provincial
Rudimentary
Crude
Indifferent

Positioning

We like to work with leaders who believe in company culture and its ability to impact productivity and profitability.

When workforce challenges are evident, suspected or unknown; when programs need to be assessed for effectiveness; and when justification is needed for development programs, we want to provide people-focused organizations and leaders with the evidence to justify more investment in their people.

We are analytical experts. We increase cultural confidence through transparent, unbiased, evidence-based insight and capable analysis of accurate and reliable workforce intelligence.

We make data work for your workforce.

Get in touch with us...